I'm not really a fashion victim in the traditional sense of the phrase -- though I thoroughly enjoy watching trends unfold, the things I actually like wearing tend to remain true to a fairly narrow set of elements (mostly black and blue, lots of menswear-inspired pieces, natural fabrics.) But I still feel like the label applies to me, mostly because labels themselves mean something to me...I absolutely fangirl certain designers and fashion houses, and I can actually think of plenty of positive things about how it's made me a more conscious consumer. But I'm also totally aware that at the end of the day, everyone's just out to sell you something and that is abundantly clear to me whenever I find myself looking at campaigns (literal advertisements!) and thinking "I love this so, so much." Still, there are some very creative, beautifully weird campaigns out there and, being the sucker I am, I just want to share some that I think are really great with you.
Acne Studios SS13 shot by William Wegman
Mark Borthwick for Maison Martin Margiela (originally found via Carly's tumblr)